When Australian Makeup Artist Rebecca Morrice Williams created BECCA over a decade ago, it was the first brand of its kind to offer a multitude of complexion formulas to match each client’s skin type, coverage preference and skin tone.
The brand’s ability to cater to every woman’s unique wants and needs has made BECCA a favorite among makeup artists, celebrities and clients alike. Now headquartered in New York City, BECCA continues to create complexion perfecting innovations while staying true to the heritage of its vast shade range and problem/solution formulas.
BECCA believes whether polished or undone, soft or sultry, perfected skin is the essential starting point to any look.
Prep your skin :
Prepping the skin before applying foundation is crucial to the perfect application. Applying foundation over skin that is dry, flaky or oily will only highlight the issue, so start your makeup application with a balancing moisturizer tailored to your skin type. Allow the moisturizer to soak into the skin and follow with a primer.
Ever-Matte Poreless Priming Perfector™ is suitable for normal to oily skin types whilst Resurfacing Primer and Rejuvenating Primers are ideal for normal to dry skin types. Smooth the primer over the skin using fingertips or a makeup brush. BECCA Style Director Kerry Cole also recommends applying a light layer of Shimmering Skin Perfector™ to skin after your primer if you have dull or dry skin.
Find your perfect formula:
The journey to discovering your perfect foundation starts with the formula. The formula you select should compliment with your skin type and address key skin concerns:
For oily skin, choose an oil-free, mattifying formula like Ever-Matte Shine Proof Foundation.
For dry or aging skin, choose a cream-based foundation that hydrates the skin like the Radiant Skin Satin Finish Foundation.
Find your perfect colour match :
All BECCA foundations have a completely balanced shade range: 50% light-medium, 50% medium-dark? No matter your shade BECCA has your perfect match. Start narrowing down your shade selection by visiting the BECCA Foundatio Finder.
Once you’ve narrowed your shade selection down it is time to start testing. BECCA Style Director, Kerry Cole says, “Your perfect shade should match your face and neck rather than your hands or arms.” Ideally, testing should be done on clean skin and in natural lighting. Apply a swipe of each shade from your cheek to your jawline and review. “Once you think you have the right shade, I encourage everyone to apply the shade to your full face and step outside to view the shade in a different light, preferably natural light"
We all want our foundation to look natural, conceal imperfections, feel weightless and stay fresh all day, but ultimately choosing a foundation is a very personal choice. At the end of the day select the formula and shade that makes you feel the best.
Choose your level of foundation coverage :
In general, you want your foundation to cover without masking, hide pores and imperfections, but not look “caked” on. Choosing a foundation formula with your coverage preference is helpful, but not critical. Using different application techniques, you can create your ideal coverage with the foundation you’ve selected.
Spritz a small amount of water onto your makeup brush before applying a full-coverage foundation to create a lighter coverage. Alternatively, apply foundation directly from the tube, jar or compact using a completely dry makeup brush to create fuller coverage.
Always try to start with less: foundation looks better and lasts longer when you’re stingy. Whatever product doesn’t make direct contact with the skin will slide, slip and crease. Apply a dot or swipe of foundation on the forehead, one on each cheek and another on the chin. Buff it over the entire face and neck, stippling another layer over areas needing more coverage.
From start to finish, primer to powder, The Perfecting Brush may be used with liquids, crèmes, powders and anything in between. Non-porous, high-quality goat hair allows product to sit on top of the bristles rather than absorbing, ensuring a seamless application and no wasted product.
Concealer should be applied after foundation and only to areas needing a little extra coverage. For the perfect application, first apply concealer to targeted areas using a brush, and then gently press into the skin using the fingertip in a rolling motion. Layer on as little product as possible and reapply if additional coverage is needed.
Remember, the skin under the eyes is very delicate, so never tug or pull when blending in your concealer. BECCA Style Director Kerry Cole recommends mixing a small amount of Shimmering Skin Perfector with your concealer to awaken tired looking eyes.
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